Mara Hoffman Receives "Mercedes-Benz Presents" Title
Mara Hoffman, the designer known for her originality of designs and fearless approach to print and color, receives the distinguished title of "Mercedes-Benz Presents" designer this season. Hoffman will showcase her collection alongside over thirty of the industry's most influential swimwear designers during Mercedes-Benz Fashion Week Swim at The Raleigh Hotel in Miami Beach.
The "Mercedes-Benz Presents" program recognizes one designer each season showing at Mercedes-Benz Fashion Week Swim that demonstrates dedication to the use of quality materials, unique style and innovative design. Mara Hoffman joins a prestigious list of past "Mercedes-Benz Presents" designers including: Vitamin A, Red Carter, Trina Turk, and LUXE by Lisa Vogel.
"Mara Hoffman is one of the most prestigious swimwear designers in the industry and we are honored to welcome her into the 'Mercedes-Benz Presents' program, which continues to support the swimwear industry globally," said Stephanie Zimmer, manager of brand experience marketing for Mercedes-Benz USA. "Mara's unique prints are unmistakable and evoke a very spirited, playful attitude much like our 2014 E-Class Cabriolet debuting this season."
For the first time, Mara Hoffman will debut a print design from her runway collection as the paint finish on the 2014 E-Class Cabriolet during Mercedes-Benz Fashion Week Swim. The wrapped E-Class Cabriolet will be stopping by South Beach hot spots to give out invitations to runway shows at Mercedes-Benz Fashion Week Swim. The one-of-a-kind print will also debut on a unique fashion item designed exclusively by Hoffman and will be on sale at Alchemist fashion boutique in Miami.
"It was a dream come true to see one of my designed prints as the paint finish on a Mercedes-Benz convertible," said Mara Hoffman. "I am sincerely honored to have been selected as the 'Mercedes-Benz Presents' designer and I cannot wait to kick off all of the festivities this season has in store."
Mercedes-Benz Fashion Week Swim will take place in Miami Beach, Florida at The Raleigh from July 18th - 23rd, 2013. Designers presenting their 2014 collections include: AGUA BENDITA, POKO PANO, DOLORES CORTÉS, SUBOO, BEACH BUNNY, NICOLITA, AQUA DI LARA, MARA HOFFMAN SWIM, VIX PAULA HERMANNY, CM CIA.MARĺTIMA, NANETTE LEPORE, OAKLEY, BCBGENERATION, GOTTEX, L*SPACE BY MONICA WISE, A.Z ARAUJO, LULI FAMA, CAFFÉ SWIMWEAR, MAAJI SWIMWEAR, SAUVAGE, ZINGARA SWIMWEAR, NAÏLA, 6 SHORE ROAD, A.CHÉ SWIM, AGUACLARA, AQUARELLA SWIMWEAR, CAITLIN KELLY SWIMWEAR and MINIMALE ANIMALE.
For more information, and for press and industry registration, please visit us online at:
miami.mbfashionweek.com
Official schedule can be seen here: miami.mbfashionweek.com/schedule
About Mercedes-Benz USA
Mercedes-Benz USA (MBUSA), headquartered in Montvale, New Jersey, is responsible for the distribution, marketing and customer service for all Mercedes-Benz products in the United States. MBUSA offers drivers the most diverse line-up in the luxury segment with 12 model lines ranging from the sporty C-Class to the flagship S-Class sedans and the SLS AMG GT.
MBUSA is also responsible for the distribution, marketing and customer service of Mercedes-Benz Sprinter Vans, and smart products in the U.S. More information on MBUSA and its products can be found at www.mbusa.com, www.mbsprinterusa.com and www.smartusa.com.
Accredited journalists can visit our media site at www.media.mbusa.com.
About Mara Hoffman
New York-based fashion designer Mara Hoffman began designing her namesake label in 2000. Having graduated from Parsons School of Design in New York City and studied at Central Saint Martins College of Arts and Design in London, Hoffman has developed a recognizable aesthetic heavily focused on prints. Recurrently drawing from nature and fantasy, Hoffman often finds inspiration from her own travels around the world.
The Mara Hoffman line encompasses both Ready-to-Wear and Swimwear. Swim collections consist of playful bikinis, one-pieces, dashiki cover-ups and casual, multi-functional dresses, all in Hoffman's signature prints and often featuring unique detailing such as beading or embroidery. The Ready-to-Wear collections include everything from flowing dresses to cashmere coats, often incorporating intricate details such as beading and embroidery.
Mara Hoffman's Ready-to-Wear collection is shown at Lincoln Center during Mercedes-Benz New York Fashion Week and her swim collections headline during Mercedes-Benz Fashion Week Swim in Miami.
For more information: www.marahoffman.com
Twitter: @marahoffman
Instagram: @marahoffman
Pinterest: @marahoffman
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