At CES 2024, Mercedes-Benz is pushing forward with an exciting range of digital advancements set to transform the customer experience – both in-car and beyond.
At CES 2024, Mercedes-Benz, Audible, and Amazon Music announced a unique collaboration that ushers in a new and exciting chapter of in-car storytelling and music listening.
At CES 2024, Mercedes-Benz is showcasing a raft of developments that define its vision for the hyper-personalized user experience of the future – in-car and beyond.
The name of the groundbreaking concept vehicle stands not only for the close collaboration in developing the showcar together with the AVATAR team but also for ADVANCED VEHICLE TRANSFORMATION.
The new Mercedes-Benz CLA Coupe is not only the most emotional vehicle in its class, it is also highly intelligent: from MBUX Interior Assistant, which recognizes operational demands from gestures and equips the interior with intelligence, through Augmente
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