Kick it Like Colm Dillane: Mercedes-Benz and KidSuper Are Inspired by Automotive Heritage and Soccer Culture
- Seven nations with legendary soccer legacies are paired with both historic Mercedes-Benz vehicles and exclusive KidSuper fashion pieces, celebrating 140 years of automotive innovation through global soccer culture
- Spectacular fashion show and runway premiere in Miami on June 25, 2026 – a moment marking KidSuper's first main collection show outside Paris
- Limited-edition capsule collection available fall 2026, exploring the emotional and cultural dimensions of soccer through menswear tailoring, leisurewear and bespoke accessories
Mercedes-Benz is once again uniting with Colm Dillane – the U.S. fashion designer and multi-talented creative head behind KidSuper – to create a new cultural collaboration that weaves together 140 years of automotive excellence, global soccer heritage and bold fashion expression. As international soccer excitement reaches its peak, the partnership celebrates seven nations who proudly wear at least one or more stars on their jersey. Bespoke combinations of cars and fashion will celebrate their legacies during the KidSuper special runway show in Miami on June 25.
This one-of-a-kind collaboration transforms soccer culture into a creative Mercedes-Benz storytelling moment. For each of the seven nations that have already secured one of the coveted stars with a victory – Brazil, Uruguay, Germany, Argentina, France, England and Spain – Mercedes-Benz and KidSuper have paired an iconic vehicle from the brand's 140-year history with an exclusive, handcrafted fashion piece designed by Colm Dillane. Each vehicle represents the year of that nation's greatest soccer triumph, creating an unexpected bridge between automotive legacy and global sporting passion. The pairings make for a highly visually striking campaign, artfully captured through the lens of the "Global Studios" creative team.
The vehicles include:
- The Mercedes-Benz 220 SE (Brazil: 1958)
- The SSK (Uruguay: 1928)
- The 300 SL Coupé (Germany: 1954)
- The 450 SEL 6.9 (Argentina: 1978)
- The G 500 (France: 1998)
- The majestic 600 (England: 1966)
- The SLS AMG Coupé Electric Drive Concept (Spain: 2010).
Each pairing is complemented by a limited‑edition KidSuper piece - featuring tailored construction, custom patches, and bespoke details that reflects both brands' commitment to craftsmanship, innovation, and cultural relevance.
The Miami debut & global launch
The collaboration will premiere during KidSuper's Spring/Summer 2027 runway show in Miami on June 25, 2026 – a special moment that marks a premiere for KidSuper to present its main collection outside Paris Fashion Week. The show brings together an international community of guests from fashion, sport, music, art, and entertainment. To connect global communities, the presentation will be livestreamed globally, extending the cultural impact far beyond the venue.
The limited Mercedes-Benz x KidSuper fashion collection
The limited Mercedes-Benz x KidSuper collection merges the raw energy of KidSuper's aesthetic – defined by playful storytelling, bold color, and unconventional tailoring – with the precision and heritage of Mercedes-Benz. The capsule features menswear tailoring, leisurewear and accessories, each piece incorporating the vehicle/country pairings through distinctive patches, embroidery, and bespoke detailing. The collection will be available beginning in fall 2026.
Cultural engagement
Mercedes‑Benz has a celebrated history of partnering with leaders across a wide range of industries beyond automotive - including culture, sports, design, and music. These collaborations span from renowned designers and artists to global sports icons like Roger Federer. The KidSuper partnership is a natural next step in this approach, bringing together heritage, innovation, and creative vision on a global stage. By connecting this collaboration to the brand's 140‑year legacy and the universal passion of soccer culture, Mercedes‑Benz reinforces its role as a cultural brand that brings communities together.
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Mercedes-Benz Anniversary Year "140 Years of Innovation"
Since Carl Benz filed the patent for the first automobile 140 years ago and Gottlieb Daimler built his motorized carriage shortly afterwards, Mercedes‑Benz has dedicated itself to constant innovation and to creating the world's most desirable cars for customers. This ambition has driven every innovation – from the world's first automobile in 1886 to the biggest product launch program in the company's history that is currently underway. With its passion for performance and pioneering power, excellence and an unwavering commitment to customer service, the brand has consistently shaped the future of mobility. The result goes well beyond engineering achievement – it creates the unmistakable feeling that leads through everything Mercedes‑Benz does: Welcome home.
Mercedes-Benz is celebrating 140 years of innovation by driving three new S-Class sedans on a transcontinental journey to 140 locations worldwide. Each place highlights the brand's technology, heritage, pioneering spirit and worldwide presence. Along the way, customers, fans and colleagues will get to join in the celebrations – on an epic adventure that will run until October 2026. Follow the "140 Years. 140 Places" drive across six continents on our "140 years of innovation | Mercedes-Benz Media" special and via the Mercedes-Benz Community.
About Mercedes-Benz USA
Mercedes-Benz USA (MBUSA), headquartered in Atlanta, is responsible for the distribution, marketing and customer service for all Mercedes-Benz products in the United States. MBUSA offers drivers the most diverse lineup in the luxury segment with 18 model lines ranging from the sporty GLA SUV to the flagship S-Class and the dynamic all-electric vehicles from Mercedes-Benz. MBUSA is also responsible for Mercedes-Benz Vans in the U.S. More information on MBUSA and its products can be found at www.mbusa.com and www.mbvans.com. To learn more about all Mercedes-Benz entities in North America, visit group.mercedes-benz.com/northamerica.