“Defining Class since 1886” – Mercedes-Benz at IAA Mobility 2023

  • Elevate and electrify – world premiere of the new Concept CLA Class, the first vehicle on the new Mercedes-Benz Modular Architecture (MMA) with a range of more than 750 km (466 miles) (WLTP)1
  • World premiere of the new E-Class All-Terrain – completing the new E-Class family
  • Show premieres for the new EQB
  • Announcement of Mercedes-Benz Charging Network
  • Class-leading user experience – over-the-air entertainment and navigation updates

Mercedes-Benz Group AG CEO Ola Källenius unveiled the forerunner to a whole new model family today at the Mercedes-Benz Pavilion on Apothekenhof at the Munich Residence in the centre of the city. In the age of electric and digital innovation, this concept car defines the company's vision to elevate the vehicle portfolio at the gateway to the brand. Based on the new Mercedes-Benz Modular Architecture (MMA), it makes its mark through long-range efficiency, pioneering innovation, a beautiful and extraordinary aesthetic, sustainable materials and an entirely new operating system, MB.OS.

"With the Concept CLA-Class as a predecessor and the four upcoming MMA vehicles, we are elevating every aspect of what customers can expect from Mercedes-Benz in this segment. With a range of more than 750 kilometres (466 miles) (WLTP), the Concept CLA Class could easily take you from Munich to Hamburg on a single charge. MB.OS will create a fundamentally enhanced customer experience from driving assistance and navigation to charging and on-board entertainment. And we're also exploring what's possible in terms of sustainability with this vehicle. Across the entire MMA fleet, we will reduce CO2 emissions in our value chain by more than 40 percent compared to the previous architecture."
Ola Källenius, Chairman of the Board of Management of Mercedes-Benz Group AG

The Concept CLA Class was revealed at a special Pre-Night event at the Mercedes-Benz Pavilion, complete with an appearance by tennis legend Roger Federer, a kinetic light show and a live music performance from French pianist Sofiane Pamart.

Concept CLA Class – elevating the electric experience to a new level

The Concept CLA Class is the forerunner of the first model family designed on the all-new Mercedes-Benz Modular Architecture (MMA). Using an advanced, next-generation and in-house-developed electric drive unit, the Concept CLA Class is capable of more than 750 kilometers (466 miles) (WLTP)1 on a single charge. This represents a remarkable energy consumption of around 12 kWh/100 kilometers (5.2 mi/kWh) and makes the hypermiler the "one-liter car" for the electric age. From a sustainability standpoint, the MMA platform represents the first family of vehicles designed from the very start to the principles set out in Mercedes‑Benz's Ambition 2039.

More information on the Concept CLA Class.
More about Sustainability.

"The technology that provides the foundation for the Concept CLA Class represents an entirely new approach for Mercedes-Benz and incorporates many learnings from our ground-breaking VISION EQXX technology program. I am certain that our MMA platform will enable us to offer our customers in this market segment a class-defining combination of performance, sustainability, safety and comfort paired with an outstanding digital experience."
Markus Schäfer, Member of the Board of Management of Mercedes-Benz Group AG, Chief Technology Officer

"Defining Class since 1886" – the benchmark for desirable vehicles for 137 years

Since the invention of the automobile by Carl Benz 137 years ago, Mercedes-Benz has consistently set the benchmark. From A-Class to S-Class and beyond, the company's uncompromising vision continues to shape the development of the automobile like no other vehicle manufacturer. At this year's IAA Mobility, Mercedes‑Benz is underpinning this pioneering spirit. In addition to the Concept CLA Class, other show cars and the latest range of electric and electrified vehicles are on display. The "Defining Class since 1886" theme forms the backbone of a global marketing campaign, which has been launched at IAA Mobility in Munich and then rolled out around the world. The omnichannel campaign consists of a 90-second brand film, social assets and content on the main Mercedes-Benz website, as well as billboards around Munich and other cities in Germany. Find out more about the Mercedes-Benz events at IAA 2023.

World premiere – E-Class All-Terrain

Mercedes-Benz is proud to present the world premiere of the E-Class All-Terrain – the latest member of the new E-Class family. As the most versatile E-Class variant, the All-Terrain combines standout looks with the impressive functionality and the wide-ranging innovations of the new E-Class generation. The All-Terrain ushers in a range of modifications over the standard model: With switchable off-road modes, 4MATIC all-wheel drive and air suspension AIRMATIC as standard, the E-Class All-Terrain is engineered to make light work of dirt roads and gravel tracks. The design has been enhanced too, with a more distinctive twin-louver grille, special bumpers, chrome front and rear underride guard, and dark grey wheel-arch cladding.
Find out more about the Mercedes-Benz E-Class All-Terrain.

Striking, efficient and intelligent – quartet of new EVs revealed

The all-electric EQB is making its debut at IAA Mobility alongside the new Concept CLA Class and the E-Class All-Terrain . The new model benefits from a host of upgrades that align with the brand's luxury strategy: More distinctive design details, technology updates including the latest generation of MBUX, additional comfort and functionality, and more intelligent driver-assistance systems designed to make everyday life easier and less stressful.  More information on EQB.

Mercedes-Benz Charging Network – global rollout starts this year

In line with the main theme, "Defining class since 1886", Mercedes-Benz aims to build the world's most desirable cars. And one big step on the road to achieving this goal is to elevate the entire EV experience for customers with a fast, convenient, reliable and sustainable charging solution. To this end, Mercedes-Benz is building its own global Charging Network and the first Charging Hubs will go into operation in Atlanta (USA), Chengdu (China) and Mannheim (Germany) in the fall of 2023. By the end of 2024, Mercedes-Benz aims to further expand its global charging network to over 2,000 high-power charging points. The long-term goal is to create more than 2,000 Charging Hubs with over 10,000 charging points by the end of the decade.

All charging points will be universally open to electric vehicles from all brands and due to intelligent charging, each vehicle can be charged at its maximum rating, which helps to reduce the charging time for customers to an absolute minimum. With the Charging Network, Mercedes-Benz will set a new standard for EV infrastructure, enabling a convenient experience in terms of fast, safe and green charging of electric vehicles. More information on the Mercedes-Benz Charging Network.

Future-perfect software – over-the-air updates deliver new entertainment and navigation features

Mercedes-Benz is rolling out an extensive package of features that customers will be able to take advantage of via fast and reliable over-the-air (OTA) updates. The list of upgrades includes Dolby Atmos®, new voice features with NewsFlash, as well as new content for the passenger display. These features will begin to rollout on select models with the second generation of MBUX2  beginning in September 2023. Further, Place Details provided by Google will be available for vehicles with the first generation MBUX2.
More information on Mercedes-Benz over-the-air updates.

Electric G-Class – The original "G" enters the final phase of its electric transformation

Following the reveal of the all-electric Concept EQG at the IAA Mobility 2021, Mercedes-Benz is using this year's Pavilion space to showcase a camouflaged prototype of its iconic 4x4. For more than 40 years, the "G" has defined the standards in the off-road class with an unmistakably striking silhouette that embodies strength and capability – and this unique DNA will continue as the vehicle enters the electric age. At the IAA Mobility 2023, visitors will be able to get up close to the vehicle months before its world premiere next year.

Mercedes-AMG GT Concept E PERFORMANCE – electrifying the Mercedes-Benz performance brand

At this year's IAA Mobility, Mercedes-AMG will give visitors a preview of a GT Coupe model by revealing the Mercedes-AMG GT Concept E PERFORMANCE. Using technology transfer from the Mercedes-AMG PETRONAS F1 Team, the hybrid system combines the qualities of a powerful V8 engine with those of an Electric Drive Unit on the rear axle, delivering more than 800 hp. The AMG GT's High Performance battery is designed as a plug-in solution and can, therefore, be charged at any AC charging station.

Electrified test drives – introducing the IAA Experience

Mercedes-Benz is once again participating in the IAA Experience, which allows visitors to enjoy test-drives in the company's latest fully electric and plug-in hybrid models. In addition to series-production vehicles, visitors will also have a rare chance to book passenger rides in the original Mercedes-Benz electric hypermiler, the VISION EQXX, which has a range of more than 745 miles.

Summit Talks – innovation forums featuring Mercedes-Benz experts

At the exhibition area, Mercedes-Benz is also offering trade visitors the chance to participate in a series of inspiring and informative executive talks at its booth in Hall B3. The first of four talks on the press day (September 4) will focus on iconic and tech luxury, presented by Markus Schäfer, Chief Technology Officer at Mercedes-Benz Group AG, and Gorden Wagener, Chief Design Officer at Mercedes-Benz Group AG. The second, on pioneering technology, will also feature Markus Schäfer accompanied this time by Magnus Östberg, Chief Software Officer at Mercedes-Benz AG. In the third, Britta Seeger, Board Member for Marketing & Sales at Mercedes-Benz Group AG, discusses how Mercedes-Benz is transforming the customer experience. Finally, the fourth talk introduces Ulf Zillig, Vice President Group Research, Sustainability & R&D Functions at Mercedes-Benz, and Jana Krägenbring-Noor, Head of Environmental Sustainability, Group Environmental Protection, Central Energy Management at Mercedes-Benz, who will examine advances the company is making towards its Ambition 2039 targets. The first three talks will also run in morning and afternoon sessions throughout the Summit on September 5-8 supported by a roster of expert speakers.

Mercedes-Benz Pavilion – an electrifying space for everyone to experience the brand

The Mercedes-Benz Pavilion takes center stage on the Apothekenhof of the Munich Residence. Outside the avant-garde, bright red "cube" structure, visitors will be able to see the complete range of current and future electric vehicles across all Mercedes brands, including Mercedes-AMG, G-Class, Mercedes-Maybach and Mercedes-Benz Vans. As a result, the line-up covers a wide spectrum from compact models and performance sedans to luxury SUVs and multi-purpose vehicles. Visitors to the Pavilion can also immerse themselves in the benefits of driving electric vehicles and experience the Mercedes-Benz charging ecosystem with the latest public and home-charging solutions. The Pavilion will host events for all ages throughout the show, including evening programs with live music featuring jazz pianist, Matti Klein, a children's tour and a special family day on Sunday, September 10.

More information about Mercedes-Benz at IAA Mobility 2023 is available in the Mercedes-Benz Media Special.

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About Mercedes-Benz
Mercedes-Benz USA (MBUSA), headquartered in Atlanta, is responsible for the distribution, marketing and customer service for all Mercedes-Benz products in the United States. MBUSA offers drivers the most diverse lineup in the luxury segment with 18 model lines ranging from the sporty GLA SUV to the flagship S-Class and the dynamic all-electric Mercedes-EQ family. MBUSA is also responsible for Mercedes-Benz Vans in the U.S. More information on MBUSA and its products can be found at www.mbusa.com and www.mbvans.com.

1 In real driving conditions, deviations from the certified standard values may occur. The real values are influenced by a variety of individual factors, e.g. individual driving style, environmental and route conditions.
2MBUX Entertainment Software Update (2.4) is available over the air (OTA) for several vehicle models. The availability and scope of the features depend on the respective market, the technical conditions of the vehicle model and the individual configurations and settings in the vehicle.