Mercedes-AMG and will.i.am launch immersive MBUX SOUND DRIVE experience at CES 2024
- MBUX SOUND DRIVE is a fusion of cutting-edge technology and musical artistry, raising the Mercedes-AMG in-car entertainment experience to an even higher level
- Advanced software allows music to react to the way the car is being driven, turning it into a virtual musical instrument
- CES 2024 to feature exclusive test drives in a Mercedes-AMG EQE Sedan and EQE SUV
Mercedes-AMG has announced the launch of its latest state-of-the-art technology, MBUX SOUND DRIVE – an industry-first partnership with creative artist, innovator and entrepreneur will.i.am, that delivers a ground-breaking interactive music experience. The technology uses software that allows music to react to the way the car is being driven, creating a harmonious relationship between motion and melody. This turns the car into a virtual musical instrument, transforming an already exceptional Mercedes-AMG driving experience into an emotional, musical journey.
Utilizing a suite of sensors and advanced software, MBUX SOUND DRIVE interprets various driving dynamics - such as recuperation, acceleration, steering, and braking - and converts them into musical expressions, allowing the driver to 'compose' in real-time.
"At Mercedes-Benz, we want digital innovation to bring a smile to our customers' faces through exciting new features that make a real difference to every journey. With MBUX SOUND DRIVE, AMG drivers are in control of the way their music sounds. It makes in-car entertainment much more immersive."
Markus Schäfer, Member of the Board of Management of Mercedes-Benz Group AG, Chief Technology Officer
"Imagine a world where your car can become an instrument creating musical journeys. MBUX SOUND DRIVE enhances driving and sound technology, letting motorists reshape music just by driving. I'm excited to see how composers, producers, and songwriters will harness this to create new works and reimagine classics for motorist to drive to. MBUX SOUND DRIVE is not only a new frontier for music creation, but also opens up fresh, exciting and interactive listening experiences for drivers."
will.i.am, Creative Artist, Innovator and Entrepreneur
From the studio to the streets – a unique sound experience on the road
The creation of MBUX SOUND DRIVE takes the long and successful brand partnership between Mercedes‑AMG and multi-platinum rapper will.i.am into exciting new territory. As the project progressed, will.i.am fostered the idea of using his skills as a record producer to develop an interactive music experience for the car. The technology connects the car hardware with the music software through precise 'in-car signals' that enable the music to react to the driving characteristics in real-time.
Platform power – digital driving music for everyone
Providing an immersive sound experience is just one part of the story. The long-term goal with MBUX SOUND DRIVE is to turn the technology into an open music platform. As a result, artists from around the world will be able to create tracks, representing any music genre, in a new immersive audio format using MBUX SOUND DRIVE studio software.
MBUX SOUND DRIVE rollout starts globally from mid-2024 and will be available on Mercedes-AMG and Mercedes-Benz vehicles equipped with the second-generation MBUX system.1 Existing Mercedes customers can access the MBUX Software Update via an over-the-air (OTA) update using the Update Wizard on their MBUX display or the Mercedes me app after receiving a notification that it is available in the U.S.
Dynamic demos at CES – immersive music on the road
To fully demonstrate the capabilities of MBUX SOUND DRIVE, Mercedes-AMG is offering exclusive test drives at CES 2024. Visitors can head outside to the MBUX SOUND DRIVE stand at the Diamond Lot and book an experience in a Mercedes-AMG EQE Sedan or EQE SUV.
Talking tech – an extensive guide to the musical masterpiece
Mercedes-Benz is also offering media and visitors the opportunity to take part in an entertaining and informative discussion on this exciting technology. The topic will be presented by Mercedes-Benz CTO Markus Schäfer together with will.i.am, who will explain the creative vision, the science, and future plans. The presentation will take place on January 9 at 2:30 PM PST at the Mercedes-Benz booth (Las Vegas Convention Center, West Hall, Booth 4941).
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About Mercedes Benz
Mercedes-Benz USA (MBUSA), headquartered in Atlanta, is responsible for the distribution, marketing and customer service for all Mercedes-Benz products in the United States. MBUSA offers drivers the most diverse lineup in the luxury segment with 18 model lines ranging from the sporty GLA SUV to the flagship S-Class and the dynamic all-electric vehicles from Mercedes-Benz. MBUSA is also responsible for Mercedes-Benz Vans in the U.S. More information on MBUSA and its products can be found at www.mbusa.com and www.mbvans.com.
- MBUX Entertainment Software Update (FUP5) is available over-the-air (OTA) for several vehicle models. The availability and scope of the features depend on the respective market, the technical conditions of the vehicle model and the individual configurations and settings in the vehicle.
