G-Class Scores Knockout at Mercedes-Benz Fashion Week
Lincoln Center is a buzz with the start of Mercedes-Benz Fashion Week (#MBFW) as it gets underway from September 6-13, 2012 with a line-up of over 100 designers showing their Spring 2013 Collections. Among the most world-renowned designers, Mercedes-Benz is highlighting a fashion icon of its own, the all-new 2013 G-Class available as the G550 or the G63 AMG with V8 Bi-Turbo engine.
Conceived thirty-three years ago, the G-Class "G-Wagon" is one of the most highly-recognizable luxury off-road vehicles. It is dressed up while cruising the cobblestone streets of SOHO, and athletic while seriously going off-road. The sculpted, muscular body and hand crafted interior of the all-new 2013 G-Class is fit for fashion and its design and capabilities will come to life in the main lobby of Mercedes-Benz Fashion Week at Lincoln Center.
In a high-end gym setting, the G-Class will sit center stage showing off its indestructible yet beautiful design that has been carefully crafted by hand, from the ground up, with the purest and most technically-advanced materials. Forty hours of craftsmanship are evident in the welded steel body frame, giving it the upright shape and athletic appearance it is infamous for.
The G-Class will also star in an invite-only media event that explores fit for fashion with Barry's Bootcamp, hosted by their COO and celebrity trainer, Joey Gonzalez, Olympian Alex Morgan and top model Joan Smalls. Joey and his team have created workout moves that incorporate the G-Class and fashion fitness. Whether participating in the designer handbag heist, to see which fashionista can lift the heaviest haul, shaping legs with lunges to fit into skinny jeans or packing the G-Class trunk via squats from the day's shopping spree, guests will walk away with tips on how to be fit for fashion during the frenetic week of shows until the season's Spring Collection hits the closet.
"The fashion industry knows better than anyone the importance of feeling fit and fashionable in the season's hottest collections," said Joey Gonzalez of Barry's Bootcamp. "The Mercedes-Benz G-Class demonstrates how you can be athletically sculpted yet sleek and chic, embodying a classic confident look season to season."
Fans of Mercedes-Benz USA Facebook Page can take part in the action and can test their fashion fitness for the opportunity to win classes at the infamous Manhattan gym while listening to The G-Class Fit for Fashion playlist, available via Songza, featuring songs inspired by the runways that can be taken from the treadmill to the highway. https://www.facebook.com/mercedesbenzusa
The G-Class, alongside its off-road sibling, the all-new GLK-Class, will be on display in the heart of the action at Mercedes-Benz Fashion Week at Lincoln Center from September 6-13, 2012.
For more information about Mercedes-Benz Fashion Week, and for a schedule of shows and events, visit http://newyork.mbfashionweek.com.
About Mercedes-Benz USA
Mercedes-Benz USA (MBUSA), headquartered in Montvale, New Jersey, is responsible for the distribution, marketing and customer service for all Mercedes-Benz and Maybach products in the United States. MBUSA offers drivers the most diverse line-up in the luxury segment with 12 model lines ranging from the sporty C-Class to the flagship S-Class sedans and the SLS AMG supercar.
MBUSA is also responsible for the distribution, marketing and customer service of Mercedes-Benz Sprinter Vans, and smart products in the U.S. More information on MBUSA and its products can be found at www.mbusa.com, www.mbsprinterusa.com and www.smartusa.com.
For full bios and photos visit the MBUSA Media Site, www.media.mbusa.com.
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