Mercedes-Benz USA Celebrates Best New Restaurant
Mercedes-Benz USA (MBUSA) is proud to once again partner with The James Beard Foundation for the third consecutive year, as sponsor of the Best New Restaurant Award, presented to Next in Chicago for 2012. The award was given out last night at the annual James Beard Foundation Awards ceremony at Lincoln Center's Avery Fisher Hall in New York City.
Celebrating the lifestyle of the Mercedes-Benz driver, MBUSA joined forces with the James Beard Foundation in 2010 to join their efforts to preserve and celebrate America's culinary heritage and connect the understanding of culinary innovation with automotive innovation.
"The Mercedes-Benz brand is synonymous with automotive excellence," said Bernhard Glaser, vice president of Marketing, Mercedes-Benz USA. "Our owners also enjoy fine dining experiences from the best chefs and restaurants across the U.S, and our relationship with James Beard underscores this connection. We are thrilled to present the Best New Restaurant Award to Chef and Owner Grant Achatz and Next."
As described by the foundation, the Best New Restaurant Award, given to Grant Achatz of Next, recognizes a new restaurant (opened in 2011), that consistently displays excellence in food, beverage and service, and is likely to have a significant impact on the food industry in the years to come. As part of the sponsorship, MBUSA will seek to create highly customized programming, engaging consumers and incorporating this year's winner throughout the year.
ABOUT MERCEDES-BENZ
Mercedes-Benz USA (MBUSA), headquartered in Montvale, New Jersey, is responsible for the distribution, marketing and customer service for all Mercedes-Benz and Maybach products in the United States. MBUSA offers drivers the most diverse line-up in the luxury segment with 12 model lines ranging from the sporty C-Class to the flagship S-Class sedans and the SLS AMG supercar.
MBUSA is also responsible for the distribution, marketing and customer service of Mercedes-Benz Sprinter Vans in the US. More information on MBUSA and its products can be found at www.mbusa.com and www.mbsprinterusa.com.
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ABOUT THE JAMES BEARD FOUNDATION
Founded in 1986, the James Beard Foundation is dedicated to celebrating, preserving, and nurturing America's culinary heritage and diversity in order to elevate the appreciation of our culinary excellence. A cookbook author and teacher with an encyclopedic knowledge about food, James Beard, who died in 1985, was a champion of American cuisine. He helped educate and mentor generations of professional chefs and food enthusiasts. Today, the Beard Foundation continues in the same spirit by administering a number of diverse programs that include educational initiatives, food industry awards, scholarships to culinary schools, and publications, and by maintaining the historic James Beard House in New York City's Greenwich Village as a "performance space" for visiting chefs. For more information, please visit www.jamesbeard.org. Find insights on food at the James Beard Foundation's blog Delights & Prejudices. Join the James Beard Foundation on Facebook. Follow the James Beard Foundation on Twitter.
