2014 S-Class Sedan Summary

S-Class Quick Facts1
Positioning "The highest expression of the Mercedes-Benz brand."
Segment Luxury Large Sedan (100% Long Wheelbase in U.S.)
MY14 Lineup S550
S550 4MATIC
S63 AMG
09/2013
11/2013
11/2013
MSRP $ tbd
MSRP $ tbd
MSRP $ tbd
Comp. Set Market Share (2012 Retails) S-Class 27.3%
BMW 7-Series 25.7%
Audi A8 13.9%
Lexus LS 19.3%
Demographics
  • 61 years, Income $ 371K
  • 76% male, 83% married, 28% kids in household
Unique Selling Points
  • Intelligent Drive
  • MAGIC BODY CONTROL
  • Industry-leading, refined & luxurious interior

1Vehicle Experience Study, Data Summary, 2012

 

Vehicle Highlights of Main Competitors
  S-Class Std. Equip. - Advantages Competitor Std. Equip. - Advantages
750 Li (vs S550)
  • Panorama Sunroof (n/a BMW)
  • LED Headlights
  • Power rear window sunshade
  • CD/DVD Changer
  • Rear side airbags (n/a BMW)
  • Magic Vision Control (n/a BMW)
  • KEYLESS GO & PARKTRONIC
  • Free maintenance
  • 19’’ wheels
A8 L (vs S550)
  • Panorama Sunroof
  • LED Headlights
  • mbrace2 (n/a Audi)
  • ATTENTION ASSIST (n/a Audi)
  • Magic Vision Control (n/a Audi)
  • KEYLESS GO & PARKTRONIC
  • Quattro
  • Nappa Leather
  • 19’’ wheels
LS460L (vs S550)
  • LED Headlights
  • mbrace2
  • PRE-SAFE
  • Rear side airbags
  • Magic Vision Control (n/a Lexus)
  • KEYLESS GO & PARKTRONIC
  • Seats, heated rear
  • Heated steering wheel

S-Class Product Highlights

Intelligent Drive

  • Over 30 features, with 11 new or significantly enhanced
  • DISTRONIC PLUS with Steering Assist, BAS PLUS with Cross-Traffic Assist
  • PRE-SAFE PLUS for rear-end collision
  • Autonomous emergency braking (PRE-SAFE Brake) for pedestrians
  • PRE-SAFE Impulse*
  • Night View Assist PLUS
  • Rear seatbelt airbags and Rear Active Belt Buckles that pre-tension

Magic Body Control

  • Uses stereo cameras to perform road surface scan, adjustment of damping of suspension automatically and to individual or multiple wheels at once
  • Chassis is adjusted within fraction of a second for the best driving comfort
  • Note: Only available on 2WD models

Luxury/Amenities

  • Warmth & Comfort Package with heated door panels, steering wheel, armrests, and seats in front/rear, etc.
  • Air Balance Package with filtration, ionization and fragrance in HVAC. 4 different scents are available
  • LED Ambient Lighting with choice of 7 colors with 5 dimming levels and 4 different dimming zones*
  • Dynamic multicontour front seats with Hot Stone Massage

Interior Electronics & Technology*

  • Two 12.3" high-resolution screens for headunit & instrument cluster
  • Burmester Sound System with FrontBass
  • mbrace2* with Mercedes-Benz Apps
  • First automobile to have 100% LED lighting on the interior & exterior (with no incandescent lightbulbs)

S-Class Awards & Accolades

  • Automotive Best Buy: Premium Large Vehicle - Consumer Guide 2013
  • "Most Satisfying Car" - 2010 JDP APEAL
  • 2012 Best Luxury Winter Vehicle of Year - New Eng. Motor Press Assoc.

* Standard equipment